Lush Cosmetics Launches ‘Liberation’ Bath Bomb to Support Trans Rights
Lush Cosmetics has unveiled a new limited-edition bath bomb named “Liberation,” designed to raise funds for pro-trans organisations. This initiative reflects Lush’s ongoing commitment to LGBTQ+ advocacy and aims to support communities facing increasing societal and political challenges.
The “Liberation” bath bomb features the colours of the transgender pride flag and is part of a broader campaign to promote trans rights and visibility. Proceeds from the sale of this product will be directed to organisations dedicated to supporting transgender individuals and advocating for their rights.
This launch follows Lush’s previous efforts to champion LGBTQ+ causes. For instance, in collaboration with content creator Dylan Mulvaney, Lush released the “Late Bloomer” bath bomb, with a significant portion of its proceeds benefiting trans-led organisations . Additionally, Lush has partnered with charities like Galop to campaign against practices such as conversion therapy, urging legislative changes to protect LGBTQ+ individuals.
However, Lush’s advocacy has not been without controversy. The company faced criticism for distributing a leaflet containing pro-transgender content at a children’s event, leading to public scrutiny and discussions about appropriate messaging for young audiences . Lush responded by clarifying the intended distribution of the leaflet and issuing guidance to staff.
Despite challenges, Lush continues to prioritize inclusivity and support for marginalized communities. The “Liberation” bath bomb stands as a testament to the company’s dedication to social advocacy and its efforts to make a positive impact through its products.
Customers can purchase the “Liberation” bath bomb at Lush stores and online, contributing to the company’s mission to support and uplift the transgender community.
